Red & White Brand of Cigarettes

Red & White (International / American Blend) /KS-20-H/ - Ukraine & USA


Red & White (Flake) /S-10-H/ - India


Red & White (International) /KS-20-S/ - USA


Red & White (Marcovitch / Virginia Filter) /S-10-H/ (white & red) - India


Red & White (Marcovitch / Virginia Filter) /S-20-B/ (white & red) - India


Red & White (Marcovitch / Virginia) /S-20-B/ (red & white) - India


Red & White (Marcovitch) /S-10-H/ (red) - India


Red & White (Marcovitch) /S-20-B/ (red) - India


Red & White (Premium) /S-10-B/ - India


Red & White (Super) /0,9S-10-H/ - India


Red & White /KS-10-H/ - India


Red & White /KS-20-H/ - Pakistan


Red & White (with square) (International / American Blend) /KS-20-H/ - Lithuania


Red & White (with square) (International / American Blend / Lights) /KS-20-H/ - Lithuania


Red & White (with square) (International / American Blend / Menthol Lights) /KS-20-H/ - Lithuania & Switzerland


Red & White (with square) (International / American Blend / Menthol Super Lights) /KS-20-H/ - Lithuania & Switzerland


Red & White (with square) (International / American Blend / Super Lights) /KS-20-H/ - Lithuania & Switzerland


Red & White (with square) (International / King Size) /KS-20-H/ - Czechia


Red & White (with square) (International / King Size) /KS-20-S/ - USA & Roumania

GODFREY Phillips India, the second largest manufacturer of cigarettes in the country, has given a new look to the packaging of its Red & White Cigarettes brand. After recently test marketing its new pack in Chandigarh, the company on Monday announced the rollout of its Red & White Cigarettes in a new look pack for the National Capital region. The company officials said that the roll out of Red & White Cigarettes in a new look pack is expected to bolster its market share by 3.5 per cent in the current year. Sales of Red & White Cigarettes have grown by 6.6 per cent so far in volume terms this year.

Red & White Umbrellas

Godfrey to roll out new-look cigarette pack in Delhi

GODFREY Phillips India, the second largest manufacturer of cigarettes in the country, has given a new look to the packaging of its Red & White Cigarettes brand of cigarettes. After recently test marketing its new pack in Chandigarh, the company on Monday announced the rollout of its Red & White Cigarettes in a new look pack for the National Capital region. The pack also sports a bar code to improve traceability. The new pack has been designed by Phillip Morris, with which the company has a technical collaboration agreement.

Customers in Delhi would continue to get Red &White Cigarettes with the same taste and at the same price of Rs 14.50 for a pack of 10, Mr Amrish R. Anand, Executive Vice-President — Marketing & Sales, Godfrey Phillips India, told presspersons here.

So what has prompted the change to a new look pack, which now has a dominating presence of white shade? "The main reason is to bring freshness to the brand in tune with the changing times," Mr Anand said.

The company officials said that the roll out of Red & White in a new look pack is expected to bolster its market share by 3.5 per cent in the current year. Sales of Red & White Cigarettes have grown by 6.6 per cent so far in volume terms this year.

Mr Anand claimed that the company's sales volume growth of 7 per cent up to January is far in excess of the 2.5 per cent growth recorded by the industry in this period.

After New Delhi, the company plans to undertake similar rollout for Red & White Cigarettes in Haryana, Punjab, Uttar Pradesh and Rajasthan in the next few months.

According to Mr Bhisham Wadhera, Senior Vice-President — Sales, the primary objective behind the launch of a new pack is to "excite existing customers of the Red & White Cigarettes brand." He held that the launch would also give an opportunity for customers who are using competition brands to "reassess" Red & White Cigarettes.

On the performance of 'Jaisalmer', which is a premium offering from GPI, company officials maintained that the recently launched brand is eating into competition.

Red & White Cigarettes

Red & White Cigarettes is a cigarette brand made by Philip Morris. The history of what is now a global tobacco company can be traced back to Philip Morris's 1847 opening of a single cigarette shop on London's Bond Street, selling tobacco and ready-made cigarettes. On Mr Morris's death, the business was taken over by his wife Margaret and his brother Leopold. In 1881 the company went public, Leopold Morris joining Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885 and the tobacco company became known as Philip Morris & Co., Ltd. The tobacco company finally left the founding family's control in 1894, when it was taken over by William Curtis Thomson and his family. Under Thomson, the tobacco company was appointed tobacconist to King Edward VII and, in 1902, was incorporated in New York, by Gustav Eckmeyer. Ownership was split 50-50 between the British parent and American partners. Eckmeyer had been sole agent for Philip Morris in the US since 1872, importing and selling English-made Cigarettes. 1919 was a crucial year for the company. It saw the introduction of the Philip Morris coronet logo, the acquisition of the Philip Morris Company in the US by a new firm owned by American stockholders, and it's incorporation in Virginia under the name of Philip Morris & Co., Ltd., Inc. By the end of the next decade, the tobacco company had begun to manufacture cigarettes in it's factory in Richmond, Virginia; in 1924, what was to become it's most famous cigarette brand, Marlboro cigarette, was introduced. By the mid-1950s the tobacco company had become a part of American culture and soon after launched Philip Morris International to manufacture and market its products around the world.